Job Description

ABOUT THE ROLE

Trustly is looking for a Senior Product Marketing Manager, Gaming, to join our team and be the strategic driver for our most dynamic vertical. In this role, you will be the subject matter expert on the North American gaming landscape, bridging the gap between product innovation and commercial execution. 

In close collaboration with our Product Strategy team, you will turn Trustly’s industry-leading "Pay with Bank" solutions into concrete go-to-market plans that resonate with sports betting operators, iGaming platforms, and digital gaming giants. Your goal is to ensure our products not only meet market needs but also define the standard for player experience and operational efficiency.

WHO YOU'LL WORK WITH

The Product Marketing team plays a strategic role in our product ecosystem — acting as the essential bridge between our global Product Management, Commercial teams, and Marketing Communications. We are the champions of our customers and the experts on our competition, ensuring that Trustly’s innovations solve real-world problems for the world’s most ambitious brands.

• Be the strategic lead for the Gaming vertical, working closely with Product Strategy, Sales, and Marketing to define our "right to win" in the iGaming and sports betting space.
• Tailor the Product Marketing function to project needs: depending on the product team’s structure, you’ll decide when and how to get involved.
• Conduct deep-dive research into the U.S. gaming ecosystem, tracking regulatory shifts, player payment preferences, and competitor moves to identify gaps and opportunities.
• Translate gaming market insights into actionable feedback for Product Management to influence the roadmap for our gaming-specific APIs and checkout flows.
• Create compelling, industry-specific value propositions that highlight Trustly’s advantages in areas like instant payouts, higher deposit limits, and seamless KYC integration.
• Lead the end-to-end GTM planning for new gaming-centric features or regional expansions, ensuring alignment across technical and commercial teams.
• Develop high-impact sales enablement tools—including gaming-specific pitch decks, operator battle cards, case studies, and ROI calculators—to help our commercial teams win.

• 5+ years of experience in Product Marketing, with a proven track record in the Gaming, iGaming, payments or FinTech sectors.
• Bachelor’s or master’s degree in Business, Marketing, or a related field required
• A deep understanding of the U.S. gaming landscape, including an awareness of the unique regulatory requirements and the critical importance of the "payout" experience.
• Proven capability to design and execute GTM strategies, develop sales enablement materials, and contribute to launch, adoption, and acquisition plans.
• Ability to evaluate player trends and operator pain points to inform product decisions, always through a Trustly-centric lens.
• Comfortable navigating a cross-functional environment and training internal teams (Sales, Account Management, Support) on the nuances of the gaming product suite.
• Excellent written and verbal communication skills, with a knack for turning complex payment technology into a "player-first" story.

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