Job Description

WonderLab is the world's leading probiotic brand, recognized globally for our innovative scientific research and exceptional product quality. Following our monumental success worldwide, we are now embarking on an ambitious expansion into the U.S. Market, under a new brand:WonderBiotics. This new chapter requires a visionary and action-oriented marketing leader. We’re not just looking for a manager; we're seeking a co-founder and brand builder for the U.S. market, someone who can help us write a new story from the ground up. Join us, and you'll have the unique opportunity to build a market leader on a global brand platform, where your every decision will directly shape the brand's future. We will official launch at end of this year. Your Role: A Pioneer & Growth Engine： Product&Content Marketing Manager This is not your average marketing job. You won't just be an executor; you'll be the core growth engine for WonderLab in the U.S. market. Your role will be highly strategic and data-driven, yet full of unlimited creative freedom. You will personally define the brand's identity, voice, and growth trajectory in the U.S., and your contributions will be quantifiable and have a profound impact.Key Responsibilities:

• Market Launch & Strategic Planning: Develop and execute comprehensive content and product marketing strategies to build brand awareness and capture market share for WonderLab from scratch in the U.S.
• Consumer Insights & Content Innovation: Deeply analyze U.S. consumer media habits and health needs to translate insights into compelling, viral-worthy content. Lead the ideation, creation, and distribution of all content, ensuring it precisely resonates with and engages our target audience.
• Product Marketing & KOL Strategy: Uncover our product's unique selling points to build a powerful core KOL matrix. You will lead collaborations with influencers and creators, integrating product messaging into authentic stories, not hard sells.
• Data-Driven Growth: Continuously track and analyze key metrics, with core KPIs directly tied to product search volume, budget efficiency, and sales conversion. You will make rapid, data-informed decisions to optimize marketing spend, ensuring every dollar delivers maximum impact.

What We're Looking For:

• Experience: 3-5 years of content or product marketing experience in the U.S. market. Experience with high-growth CPG, health & wellness, or probiotic brands and a proven track record of successfully entering new markets is a major plus.
• Core Competencies:
• Exceptional Business Acumen: You don't just understand marketing; you understand business, capable of tightly linking marketing strategies to sales targets.
• Deep Consumer Insight: You can accurately identify market trends and consumer sentiment and translate them into effective action.
• Powerful Execution: You can independently drive projects from concept to completion in a remote setting, with a results-oriented mindset and a pursuit of excellence.
• Data Analysis Master: You are proficient in using data tools for analysis and decision-making, without relying on gut feelings.
• English Muts, Chinese preferred.

Compensation & Benefits:

• Salary Range: $80,000 - $100,000/year, with the final offer based on your experience and skills.
• Location: United States,（LA Preferred) with a fully flexible Work From Home setup to offer the best work-life balance.
• Unbounded Growth Potential: You'll work directly with global leadership, and your career growth will be directly proportional to the brand's growth. We offer an unlimited career path and a highly competitive compensation package.

Why This Role is Special:This is a rare, once-in-a-lifetime opportunity. You will not be a follower; you will be a pioneer. Join us, and you'll get to make your mark on the U.S. market, backed by the strength of a global probiotic leader. You’ll work in a results-oriented, dynamic, and highly autonomous environment where your efforts will directly translate into the brand's success and your personal achievement. If you crave a challenge, love to create, and want your work to have a real and lasting impact, we want you on our team.

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