Job Description
Wage band range $28.00 - $36.00; however, starting pay is ultimately determined by the scope of the position, the candidate's relevant experience, and internal equity. Under the supervision of the Communications Director, the Marketing Communications Specialist supports the development and implementation of strategic content and marketing initiatives that elevate Casa Pacifica’s brand and support its fundraising and outreach goals. This position plays a key role in shaping the public voice of Casa Pacifica and its residential treatment program, Camino a Casa, including crafting compelling digital content, managing multi-channel campaigns and amplifying the organization’s impact through thoughtful, data-informed storytelling. The ideal candidate will bring a strong creative sensibility, digital fluency and a deep commitment to advancing Casa Pacifica’s mission of supporting vulnerable children, young adults, and families facing mental health challenges. We are a diverse and inclusive team providing excellent services to all our surrounding communities. Our team members are empowered to share their identities, ideas, and perspectives. A culture built on diversity, equity and inclusivity is essential to creating a safe and healing environment at Casa Pacifica. Note: This role will require overtime work (possibly night and weekends) before, during, and after events or projects, occasionally at short notice, to meet deadlines or operational needs. Duties And Responsibilities Among the Marketing Communications Specialist’s primary duties: - Develop compelling, on-brand content that aligns with the agency’s mission and targets specific audiences
- Maintain and execute content calendars for Casa Pacifica, Camino a Casa, and annual events
- Create, edit, and manage all digital content, including monthly newsletters, blogs, and email campaigns
- Implement website updates including press releases, images, logos, and program information
- Assist with video production and photography for campus activities and fundraising events
- Monitor and engage with audiences on all social media platforms in a timely and professional manner
- Track performance email metrics and analyze content effectiveness to optimize future strategies
- Stay up to date with evolving digital trends, tools, apps, and strategies
- Organize and manage digital assets including images, documents, and videos
- Support email list management, including segmentation and updates for newsletters and campaigns
- Perform administrative tasks and other duties as assigned
The ideal candidate must have a keen eye for visual design and possess the ability to write copy that is creative and engaging. Strong analytical thinking, problem solving skills and communication skills (both written and oral) are essential. Proven ability to successfully handle multiple projects and meet critical deadlines is a must. The ideal Marketing Communications Specialist will be self-motivated, energetic and flexible. S/he will also strive in a fast-paced environment and build positive, collaborative working relationships with staff at all levels of the organization. Some evening and weekend work is required, particularly around fundraising events and key campaign timelines. Note: This role will require overtime work (possibly night and weekends) before, during, and after events or projects, occasionally at short notice, to meet deadlines or operational needs. EDUCATION And/or EXPERIENCE - Bachelor’s degree required (Communications, Marketing, Public Relations, Journalism, or related field)
- Minimum of 4-6 years of professional experience managing social media and digital marketing, ideally in a nonprofit or mission-driven setting
- Demonstrated experience with CRM/email marketing, including use of Mailchimp or similar platforms
- Working knowledge of SEO, Google Analytics, and digital performance tracking tools
- Proficiency with:
- Social media tools (e.g., Sprout Social)
- Design software (e.g., Photoshop, InDesign, Canva)
- Short-form video editing tools (e.g., CapCut, Adobe Premiere Rush)
- Microsoft Office Suite
- CMS platforms (preferably WordPress)
- Familiarity with Raiser’s Edge 7/NXT and basic HTML/CSS is a plus
OTHER SKILLS AND ABILITIES : Exceptional attention to detail, with the ability to produce accurate, high-quality work under tight deadlines. Strong written and verbal communication skills, with the ability to adapt tone and style for a variety of audiences. Excellent organizational and time-management skills; able to manage multiple priorities and projects simultaneously. Self-motivated, resourceful, and able to work both independently and collaboratively in a fast-paced environment. Strong interpersonal skills with the ability to build positive relationships across departments and with external partners. Creative thinker with a proactive mindset and a strong sense of ownership and accountability. Availability to work occasional evenings and weekends, especially during events or peak campaign periods. What We Offer Casa Pacifica strongly believes in providing our employees with a comprehensive and competitive total benefits package that will support them across the many needs that arise in life. In addition to the salary information listed above, employees within this position will also be eligible for the following: - Comprehensive Benefits package,
- 401k auto enrollment at 3% with up to 5% fully vested employer matching contributions made after first year of service
- 9 paid holidays
- Medical, Dental & Vision Insurance options
- Flexible Spending and Dependent care programs
- Excellent Training opportunities – including opportunities for CEUs
- Education/Tuition Assistance programs
- Group Discount Pet Insurance
- Aflac Hospital, Critical Illness, Accidental & Dental supplemental plan options
- Employee Assistance Program (EAP)
- Free Confidential Crisis Line 24/7, 365 days a year
- 4 face-to-face or telephonic sessions per issue, i.e.,
- Stress, Anxiety, Depression
- Life transitions
- Grief and Loss
- Divorce
- Conflict Resolution
- Substance Abuse
- Work-Life Counseling
- Free Legal and Financial Consultations
- Identity Theft Recovery Services
Casa Pacifica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. All applicants will be given full consideration under state, local, and federal law.
Job Tags
Work at office, Local area, Flexible hours, Night shift, Afternoon shift,