Job Description

Director of Operations – Fitness Franchise (Anytime Fitness)Anytime Fitness Job Summary We are seeking a dynamic and driven Director of Operations to lead our fitness franchise locations to the next level of excellence. The ideal candidate is a passionate, strategic leader who thrives in a fast-paced environment and is committed to helping people live healthier lives through fitness. This role is responsible for driving operational excellence, leading high-performing teams, scaling club growth, and ensuring a world-class member experience. You will work closely with the ownership group to grow our footprint, profitability, and impact. Key Responsibilities Business Growth & Leadership * Oversee all club operations, including performance, profitability, and execution of business strategies. * Lead and develop Regional Managers, District Managers, Club Managers, and Personal Trainers to achieve company KPIs. * Ensure financial controls, operational standards, and member satisfaction are consistently met across all locations. * Foster a culture of excellence, accountability, and positive energy among staff at all levels. Club Expansion & Acquisitions * Identify and evaluate opportunities for new club locations and acquisitions. * Lead the turnaround of under performing clubs and optimize operations for acquired locations. * Partner with ownership on strategic decisions around expansion and capital investment. Sales & Revenue Development * Drive top-line revenue by supporting and coaching teams on sales techniques and goal achievement. * Leverage tools such as the Anytime Fitness App, body scanners, and heart rate monitors to promote training services. * Implement systems to increase lead conversion, training sales, and long-term member value. Brand & Community Engagement * Serve as a key brand ambassador by establishing B2B relationships and community partnerships. * Oversee execution of national and local marketing campaigns, community outreach, and engagement strategies. * Encourage innovation and creativity in lead generation and promotion efforts. Team Culture & Performance * Inspire, coach, and hold teams accountable to performance metrics and company values. * Create a supportive, fun, and results-driven environment for team members and leaders alike. * Use a data-driven approach to identify performance gaps and opportunities for coaching. Operational Oversight * Monitor club performance metrics using reports and club management software. * Ensure completion of daily operations tasks including lead follow-up, social media engagement, cleanliness, member management, and billing support. * Standardize and improve systems and processes to optimize the member and staff experience. Culture Champion * Model and promote a positive, high-energy culture of care, encouragement, and growth. * Inspire your team to deliver outstanding customer service and create an environment members want to be part of — and share with others. Job Requirements * Bachelor’s degree required; advanced degree or certifications in fitness or business a plus. * Minimum 10 years of experience in regional or district management roles within the fitness industry. * Proven success in growing and managing high-performing teams. * Certified Personal Trainer or equivalent experience strongly preferred. * Strong background in sales, customer service, and operational leadership. * Technologically proficient and comfortable with fitness and CRM platforms. * Flexible schedule availability (early mornings, evenings, weekends) to support teams and members. * Must be coachable, adaptable, and thrive in a fast-changing environment. * High energy, self-motivated, and passionate about health and wellness. * Strong leadership, communication, and organizational skills. * Ability to lift and move up to 50 lbs and work in an active fitness environment. Compensation & Benefits * Full-time position with competitive salary, based on experience. * Performance-based incentives and growth opportunities. * Reports directly to the business owners. We are an Equal Opportunity Employer.All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, or disability status.

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