Roots is redefining real estate investing with a resident-centric approach that flips the traditional tenant–landlord model on its head. Through our first-of-its-kind Live In It Like You Own It® program, residents can build wealth while they rent- partnering in the very properties they call home. This isn’t rent-to-own; it’s a fundamentally new way to participate in real estate.
We believe everyone deserves a real path to wealth, and that belief drives everything we build. By removing barriers and making real estate investing accessible to everyone, we’re on a mission to help 1 million people grow their financial futures. And the model works- creating a win-win ecosystem where residents thrive, investors perform, and communities strengthen. We’re scaling fast, and we’re just getting started.
As a Storyteller and Copywriter, you’ll help craft the voice and copy that tells the Roots story. From ads to email to product copy, you’ll be the person ensuring everything we say feels consistent, on-brand, and unmistakably “us.” You’ll collaborate across Marketing, Brand, Product, and Growth to translate strategy into copy that inspires, educates, and converts.
This role sits at the intersection of creativity and performance–a storyteller who can also think in hypotheses, tests, and data. Someone who understands that the right message, in the right voice, can change behavior.
At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.
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